Through Social Media, we pave the ways to reach out to Brand Advocates and Brand Influencers. Someone who is passionate about a brand is said to be a Brand Advocate. It is essential for a brand to detect who are its advocates and the ways to retain with the advocates, so they keep on spanning the brand message. Brand Influencers are people who possess social capital with a social standing. By having with their social capital, a brand can be used to its maximum advantage. On Social platform, millions of fans and millions of customers may not be same but having similar views. That’s why we set up communities around the brand and generate partitions within the community.
There are two ways to create partitions within a community :